What Is the Power of Your Employer Brand?
What do you spend to get people to apply to your jobs?
Do you buy ads? Promote your jobs on job boards? Spend money trying to reach people on Google, Facebook, LinkedIn and Twitter? Hiring events? Career sites and focused microsites?
It takes a lot of work and money to find talent that can make a real impact on your business. And its only going to get harder, because your competition are also buying ads and promoting their jobs.
If you want to get serious about growing your talent base that sparks innovation and expansion, there’s a way to make all these tools work better for you: Develop your employer brand.
Your employer brand is connected to your consumer brand, but it’s not exactly the same. You might love shopping at a certain store, but what do you really know about the experience of working there?
Most companies, because they live inside their own employer brand, assume the world knows it, too. You assume the world knows you are committed to a work/life balance, that the opportunity you offer is
It doesn’t matter if you are spending hundreds or hundreds of thousands, establishing and activating that employer brand is how you change the game from having to go out and find talent to having talent want to work for you.
BEX Consultants has years of experience helping brands large and small establish and communicate employer brands effectively. We tie them to your existing recruiting efforts so this isn’t some abstract idea, but a driver of results.
Because it doesn’t matter what you spend on your recruiting. An effectively managed employer brand makes all those efforts better.
Let’s talk about how we can help you employer brand into a magnet that attracts the best talent. Just fill out this form:
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